Page 16 - Shareholders Report 2021
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BAYCARE HEALTH SYSTEM, MEASE COUNTRYSIDE
HOSPITAL EXPANSION AND RENOVATION
DELIVERY GROUPS SAFETY HARBOR, FLORIDA
HEALTHCARE DESIGN
Sales for the Healthcare Design Division were
$5.8 million against a target of $6 million.
Healthcare proposal activity remained light for
the first half of the year, with increased activity
in the last half and 40% of the annual sales
occurring in the fourth quarter. After several
years of pursuing work at Christus Health of
Texas, the division was awarded two projects
valued at more than $1 million. The division CONSULTING
was awarded $1.2 million in projects from Sales for the Consulting Division were $1.3 million
University Health Care in Augusta, Georgia. “ The FreemanWhite against a target of $2 million. 2021 was a difficult
Baptist Medical Center and AdventHealth team was extremely year because of the lingering effects of the
made up another $1.3 million in sales for the pandemic and the loss of the division’s leadership
year. Revenue for 2021 was $4.6 million against professional and able in the first quarter. We hired a new leader for the
a budget of $5.5 million. The backlog going into to work with various division and revised our go-to-market strategy
2022 is $5.3 million, and our pipeline going into BayCare leaders who to balance with clinical operations. We secured
2022 was stronger than it was entering 2021. two contracts with Pointcore Construction for a
often had differing total of more than $500,000 in consulting fees.
design ideas. They were Revenue for 2021 was also $1.3 million against
able to bring the team to a budget of $2 million. The backlog going into
BAPTIST HEALTHPLACE AT NOCATEE consensus and keep the 2022 is $200,000, and our pipeline going into
PONTE VEDRA BEACH, FLORIDA 2022 is weaker than it was going into 2021.
project on track during
the design phase. The LIFE SCIENCES
FreemanWhite team With the new hire of a dedicated life sciences
leader, 2021 saw an unprecedented level of
was flexible and had business development activities in this important
vast experience with and growing market. The year started with
regulations related compiling lists of the recently completed projects
and team members’ expertise to respond to
to design of the new requests for qualifications. Later in the year, we
building.” hired a director of business development and a
subject matter expert in life sciences architectural
LOU GALDIERI, PRESIDENT OF MORTON
PLANT HOSPITAL |SVP & MARKET design. The pipeline of opportunities is growing,
LEADER, BAYCARE WEST REGION and we feel well-positioned for sales in 2022.
14 Haskell | 2021 Annual Report to Shareholders
