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As any business is in contact with consumers, so should networking be part of yourbusiness strategy and business development. The more you can partner up or even getreferrals in some cases, you will for sure enlarge brand awareness in a smooth andsocial way.When CREATIVITY makes the journey more powerfulThe creative side of communication around your business needs all the attention.Having a great brand or product nowadays is not enough. The marketing, creativecommunication, and PR around your brand are your most important departments tonourish fully. Invest in the creative side allowing the art to flourish within your businessand people will know it, love it and come back for more.WORLD OF WONDERAre you out of ideas or lacking a clearly written out creative roadmap? Then try thiswhile you take your time to relax and establish a good strategic plan. Watch your ownbusiness with an amazing wondering gaze of awe, as a child would do. What do youhave to offer? What do your customers like? Why are they coming back?Let the wonder begin and you will be amazed about the wonderful ideas that mightcome out of the calm moments you implement in your daily schedule.VictoriaVictoria VandersteenEntrepreneur and Owner of TradAction,Communication Company.Born and raised in Belgium, from Flemish andPeruvian descent, Victoria Vandersteen is amulti-passionate entrepreneur, writer, andpoet. Talented at making words work, as wellas helping out her clients in mastering theircommunication & writing skills.Through her coaching, brainstorm sessionsand content strategies, she will level up thecore message of her clients towards theircustomers. A very much appreciated asset isbeing multilingual.She assists her clients in Dutch, French,Spanish, and English. Her working experienceincreased her knowledge of diversity,international environments, and publishingopportunities.Connect with Victoria through:Victoria@tradaction.be www.tradaction.beB Y V I C T O R I A V A N D E R S T E E N , B E L G I U MPHOTO BY LUCIA GAGGEROMake NETWORKING part of your business strategyI AM. MAGAZINE - BUSINESS AS USUSALI AM. MAGAZINE - 36