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Some situations are instant and easy to notice, where others are slowpaced and harder to detect. You begin to lose some money or clientsmonth after month, but you think it will get better if you keep goingon. You%u2019re so caught up in day to day business that you don%u2019t see thebig picture or reason that this occurs. Suddenly you lose a lot ofmoney or clients and are stupefied.Schedule a monthly moment of evaluation in your calendar.How is your business faring? Have you been gaining clients and profitsor are you losing money? How are clients reacting to your product?How are they talking about you? Which actions are successful, whichactions are futile? How can you improve the business?If you%u2019re really planning to win, invest in a business coach andevaluate every week to improve your business.Now that you know that you%u2019re in trouble, it%u2019s time for step 2:Own it.When you say that you can%u2019t do anything about it, you willfreeze or panic. A perfect example is the current Corona crisis.The government orders you to shut down your business. Eventhough it%u2019s not your fault, it doesn%u2019t mean that you%u2019re not incontrol.You are always the master of your actions and emotions. Youdidn%u2019t decide to get into this situation, but you can decide howyou will respond. If you freeze or panic, your business might losea lot of money and perhaps close forever. If you own thesituation, you can prevent losses and make the best of it.I AM. MAGAZINE - HOW TO HANDLE SETBACKS1. NoticeFail early, fail often, butalways fail forward.John C. Maxwell2. Own ItI AM. MAGAZINE - 45