Page 2 - February2017

the journal of trusted choice independent insurance agents of illinois

Deann French • (217) 321-3022 • dfrench@iiaol.org

CONSISTENCY BUILDS BRANDS
Create a consistent brand that

customers can count on by:
• Displaying a consistent look
PEOPLE POWER BRANDS • Projecting a consistent tone

Brands are made or broken by human
encounters that either advance or erode • Delivering a consistent level of
brand promises. Passionate employees quality, as demonstrated through
and passionate customers - in that order consistent communications and
-power great brands. If you develop consistent products and services
brand understanding, enthusiasm, and • Being consistently true to the
commitment within your organization, heart of your brand
customer understanding, enthusiasm,

and commitment will follow.

You also need brand champions, LET US
beginning with the leader of your
organization and including every single HELP YOU

person who aects the consumer's
experience with your oering. OPTIMIZE

YOUR

www.TrustedChoice.com BRAND