Page 3 - February2017

Editor & Advertising - Deann French | Graphic Design - Rachel Romines
the journal of trusted choice independent insurance agents of illinois
CONTENTS

February 2017

dfrench@iiaol.org 20 You are Important to the

Legislative Process

(217) 321-3022 • A Preview of Legislative Day 22
By Chris Davis

Deann French • CONSISTENCY BUILDS BRANDS 23 Insurance Industry Legislative Day
Create a consistent brand that

customers can count on by: 28 How to be Your Company’s Most
• Displaying a consistent look Valued Employee 24
PEOPLE POWER BRANDS • Projecting a consistent tone By John Graham

Brands are made or broken by human
encounters that either advance or erode • Delivering a consistent level of 28
brand promises. Passionate employees quality, as demonstrated through Robo-Insurance Agents?
Accenture Report
and passionate customers - in that order consistent communications and
-power great brands. If you develop consistent products and services
brand understanding, enthusiasm, and • Being consistently true to the
commitment within your organization, heart of your brand 9 Trusted Choice 19 e-Insight 31 Young Agents
customer understanding, enthusiasm,

and commitment will follow. Regular Features In This Issue

You also need brand champions, LET US 7 President’s Message 14 Government
beginning with the leader of your 11 Industry 17 Technology
organization and including every single HELP YOU 32 Associate News 35 Industry News

person who aects the consumer's 33 IIA of Illinois News 37 People in the News
experience with your oering. OPTIMIZE INSIGHT
38
Classifieds
YOUR
Insight is the official publication of the Independent Insurance Agents

of Illinois (IIA of Illinois). The magazine is published monthly for the

www.TrustedChoice.com BRAND Avenue, Springfield, Illinois 62711-7009; Consumer Website: www.ChooseIndependent.com. The IIA of Illinois 2009 • 2010 • 2011 • 2012
members of the IIA of Illinois, with the office located at 4360 Wabash

welcomes letters discussing concerns of the insurance industry, articles, editorials, other matters of interest to the
membership. The editor reserves the right to edit and select submissions for publication. Address submissions for
review to: Editor and send to the address listed above.
2013 • 2014 • 2015 • 2016
info@iiaofil.org | www.iiaofil.org | (800) 628-6436 or (217) 793-6660 | Fax: (217) 793-6744
The mission of the Independent Insurance Agents of Illinois (IIA of Illinois) is working in the public’s best interest, through active
member participation; to be an unrelenting advocate for independent insurance agents and to fulfill the educational, political, and
business needs of its members.