Page 10 - Lockton Total Rewards Practice

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Total rewards qualitative and quantitative overview

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Importance and satisfaction of MaxDiff Conjoint
current rewards

• Rated level of importance of each reward • Preference comparison (MaxDiff analysis) • Package comparison (Conjoint analysis)
• Independently rated satisfaction with reward • Determines preference levels within a list of items • Determines preference levels within a full package

Sample Conjoint analysis calculator output
SAMPLE CONJOINT ANALYSIS
IMPORTANCE VERSUS SATISFACTION MAXDIFF ANALYSIS
CALCULATOR OUTPUT
MaxDiff analysis
5 Most Preferred
Benefits
Banking Vacation Days
Compressed Workweek
Cancer/Critical Insurance
Employer Contribution to HSA
Personal Travel/Ticketing
5 Least Preferred
Benefits
Pet Health Insurance
Fertility Assistance
Health Fairs/Nutritional Counseling
Adoption Assistance
Adult Orthodontia
Scores for each level can be used in an Excel-based simulation to model
expected satisfaction of potential total rewards packages.
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Overview — Lockton Total Rewards Practice 10 Lockton Companies