Page 119 - AJMAN TOURISM PR REPORT - December 2024 FLIP

12/4/24, 10:25 AM dayofdubai.com | Ajman Tourism Department Embarks on Scandinavian Tour to Boost Global Appeal
The Ajman Tourism Development Department (ATDD) has launched a promotional tour across
Denmark, Sweden, and Norway to spotlight the emirate’s unique tourist attractions. Led by His
Excellency Mahmood Khaleel Alhashmi, Director General of ATDD, the initiative aims to promote
Ajman internationally by showcasing its diverse tourism offerings. The tour, which commenced on

December 1, will continue until December 7, 2024.

The campaign includes visits to key cities such as Copenhagen, Stockholm, and Oslo, where ATDD
representatives will engage with Scandinavian tourism sector stakeholders. The tour’s objectives are
to establish new partnerships, foster collaborations, and encourage Scandinavian citizens to visit

Ajman. The emirate’s natural attractions, cultural heritage, and innovative tourism initiatives are central
themes of the promotional efforts.

“The promotional tour aligns with our objective to boost Ajman’s tourism sector by highlighting the
emirate’s resources and unique experiences it provides to visitors from all over the world,” said H.E.
Mahmood Khaleel Alhashmi. “Through this visit, we aim to strengthen our partnership with

Scandinavian tourism companies, improve the flow of tourists from European markets to the emirate,
and solidify Ajman’s position on the regional and global tourism map.”

The tour underscores ATDD’s commitment to enhancing Ajman’s appeal within the tourism sector. By
fostering collaborations and increasing tourist traffic from Scandinavia, the initiative seeks to boost the

emirate’s tourism revenue and support long-term sector growth.

ATDD’s broader strategy includes conducting similar promotional tours in international markets to
raise awareness about Ajman’s offerings. This aligns with the emirate’s vision of becoming a premier
global tourism destination.

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