Page 121 - AJMAN TOURISM PR REPORT - December 2024 FLIP

12/4/24, 10:25 AM Ajman Tourism Targets Scandinavia: Promotional Tour Expands UAE’s New Reach in Denmark, Sweden, and Norway Ahead of 2…
The ATDD’s Scandinavian tour is part of an ongoing series of initiatives designed to promote
Ajman internationally. The department is focusing on presenting the emirate’s tourism assets,
which include natural attractions, cultural heritage sites, and a growing calendar of events
and activities. Through these efforts, Ajman seeks to distinguish itself as a unique travel
destination in the UAE, with a particular emphasis on appealing to European travelers.
During the tour, the department is engaging with tourism representatives in Denmark,
Sweden, and Norway to explore collaborative opportunities. These discussions aim to create
agreements that will boost cooperation and encourage Scandinavian visitors to experience
Ajman’s diverse attractions. By forging strategic partnerships, the emirate hopes to enhance
its visibility in European markets and attract a steady flow of tourists.

Strengthening Partnerships and Market Presence
His Excellency Mahmood Khaleel Alhashmi emphasized that the promotional tour aligns with
Ajman’s vision of becoming a leading global tourist hub. The tour focuses on building strong
relationships with Scandinavian tourism companies to increase the number of European
travelers visiting Ajman. This objective is part of a broader strategy to secure Ajman’s
position on the regional and international tourism map.

Through these partnerships, the department is looking to improve tourist experiences and
services while fostering collaborative promotional events with Scandinavian countries. These
efforts not only aim to raise visitor numbers but also contribute to long-term growth in the
tourism sector. By increasing revenue and creating unique travel experiences, Ajman aims to
establish itself as a destination of choice for global travelers.

A Spotlight on Ajman’s Unique Offerings
The promotional tour serves as a platform for showcasing Ajman’s rich cultural and historical
heritage, its natural beauty, and its array of modern attractions. By raising awareness of what
the emirate has to offer, the ATDD seeks to capture the interest of Scandinavian travelers,
who are increasingly drawn to destinations that combine relaxation, adventure, and cultural
exploration.

Key aspects highlighted during the tour include:
Natural Attractions: Ajman’s beaches, mangroves, and eco-tourism sites.
Cultural and Historical Sites: The emirate’s museums and heritage districts that reflect its deep-
rooted history.
Modern Tourism Initiatives: Innovative offerings and luxury accommodations designed to meet
international standards.

Benefits for Ajman’s Tourism Industry
Increasing the number of visitors from Scandinavia is expected to significantly contribute to
Ajman’s tourism revenues. The Scandinavian market is known for its high-spending
travelers, who often seek destinations offering a mix of leisure, cultural immersion, and eco-
tourism. By attracting this demographic, Ajman can enhance its economic prospects and
support the development of its tourism infrastructure.

For the emirate, strengthening ties with international markets like Scandinavia also provides
opportunities to:
Host joint promotional events to raise awareness.

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