Page 307 - 7X PR REPORT OCTOBER 2024

10/10/24, 2:02 PM Salesforce opens new Dubai office, unveils Agentforce

By seamlessly integrating into Salesforce apps and leveraging the real-time data from Salesforce’s data cloud, these
agents deliver highly accurate, personalised, and automated responses, significantly enhancing efficiency and
customer satisfaction.

Here, Salesforce’s president and chief engineering officer, Srini Tallapragada, talks about the company’s expansion
into the UAE, its commitment to supporting local startups and entrepreneurs, and its role in driving digital
transformation within the country.
Q. Salesforce has strengthened its presence in the UAE over the years. Can you give us insight into the
company’s long-term strategy and objectives in this market?

Our company has been serving the UAE market for over a decade, initially operating remotely. Two years ago, to
strengthen our local presence, we established a co-working space and have now opened a dedicated office. This
expansion reflects our commitment to the region and our growing customer base.

Our local team is comprised of experienced professionals who are well-versed in our industry-leading CRM solutions
and their applications across various sectors. We are actively recruiting local talent to enhance our capabilities
further and better serve the UAE market.

Our comprehensive offerings cater to businesses of all sizes, from small enterprises to large corporations. We
provide tailored solutions for specific industries, such as telco, automotive, and financial services, to accelerate time-
to-value and deliver maximum benefit to our clients.
With the establishment of Salesforce’s new office, we are poised to deepen our engagement with the UAE market
and leverage our expertise to drive business growth and success.

Q. How is the company contributing to the digital transformation of businesses and industries in the UAE?

Our diverse customer base includes companies of varying sizes and industries, all united by their desire for digital
transformation. From forward-thinking startups to established giants such as ADNOC Group, we have a proven track
record of delivering innovative solutions.

Our mission aligns with our clients’ evolving needs. We empower businesses to connect with their customers in
meaningful ways, whether they are investors, consumers, or citizens. Our expertise and experience have enabled us
to successfully guide numerous organisations through their digital transformation journeys.
Our partnership with 7X, formerly Emirates Post, exemplifies the value we bring to clients seeking to enhance their
growth and operations. The company’s rebranding aligned with its vision of mobile-first solutions, and we played a
pivotal role in enabling them to achieve this goal.

By providing a robust market coverage strategy and advanced front-office solutions, we empowered 7X to optimise
customer engagement and sales efficiency.

Q. How are AI-powered solutions, such as Agentforce and Einstein AI, helping Salesforce differentiate itself
from other market players?

While most organisations are excited about ChatGPT’s potential, many customers are frustrated by the complexity
and lack of value of existing AI solutions. They have invested heavily in projects but haven’t seen significant returns.

Our solution, Agent Force, offers a next-generation approach. Agents can take proactive actions based on extensive
context and data, leveraging the Salesforce platform’s strengths in simplifying complex technologies. By providing
enterprise-grade AI with well-defined roles per industry, we help customers avoid the pitfalls of DIY AI and quickly
achieve value.

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