Page 308 - 7X PR REPORT OCTOBER 2024

10/10/24, 2:02 PM Salesforce opens new Dubai office, unveils Agentforce
This approach not only improves employee productivity but also opens up new market opportunities. We’re
particularly excited about the potential in UAE, where visionary customers are seeking partners to help them harness
the power of generative AI.

Q. How is the company building and nurturing its ecosystem of developers, consultants, and other
partners?

Salesforce has a strong history of empowering individuals and organisations through our Trailblazer community. We
democratise technology by offering free training through Trailhead, enabling anyone to learn and build a career in IT.
Furthermore, we have a vast network of 1000s of partners worldwide who provide technical support and expertise.

We are actively working to expand this ecosystem by encouraging partners to invest in Generative AI (GenAI). This
collaborative approach ensures that our customers have access to the resources and support they need to succeed.

Our partner and development program supports the rollout of Agentforce. We have already trained our partners on
this new product, which will be generally available by the end of October. The initiative aims to help both customers
and partners prepare for the AI revolution.

Q. With the opening of the new Dubai office, what opportunities do you foresee in the UAE market?

UAE is a country known for its forward-thinking approach to innovation. We have encountered customers who are
eager to adopt new technologies, even if it means taking risks. This aligns perfectly with our global growth strategy.

Digital transformation is a major trend in the UAE, and AI is a top priority for CEOs and CIOs. However, many face
challenges in realising tangible value from AI initiatives. Agentforce offers a practical solution by enabling real-world
projects and delivering tangible results.

AGENTFORCE AI DUBAI SALESFORCE

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