Page 177 - SOBHA REALTY PR REPORT - FEBRUARY 2024

The partnership will also help Sobha Realty bring its vision to fruition of being a truly

global real estate player to life, with expansion plans in the UK and US in addition to
helping the brand Sobha become more recognisable amongst its target audiences
around the world.

Juliet Slot, chief commercial officer at Arsenal, said: "Sobha Realty is a dynamic

business with big ambitions. We’re excited to build on our partnership and tap into their
extensive knowledge in property development. Their unrivalled experience will help us
understand and explore the opportunities available to us, ensuring we’re always moving
forward with world-class facilities for the future."

“Our exciting new deal is a strong sign of our commitment to building mutually beneficial
partnerships which support the objectives of both Arsenal and our partner. This is a
groundbreaking agreement for both of us, with Sobha becoming our first ever training
ground naming rights partner, supporting their global growth ambitions as they seek to
establish a stronger presence worldwide. Our new partnership shows the strength of our
commercial proposition and our ability to grow sustainably by developing commercial

opportunities that can be invested back into our club. There has never been a better
time to join us on our journey," Slot added.

Eduardo César Daud Gaspar, sporting director, Arsenal, said: "This is a very exciting
agreement that will help us develop the best possible environment for our men’s and

women’s players, coaches and support staff for years to come. Our training centre is a
big part of our people’s lives. It’s not just about working hard on the pitches, but also
working in our office spaces, learning, relaxing and spending time with teammates,
colleagues and their families. We are building a winning team and a winning culture;

attention to detail is very important and it’s crucial that our people have the right
conditions to prepare well and perform at their best."

Ravi Menon, co-chairman of Sobha Realty, said: "At Sobha Realty, we aim to establish
robust partnerships that transcend boundaries, and our journey with Arsenal exemplifies
this ethos. From securing the naming rights at The WM club to becoming a principal

partner and renaming the club’s training ground as Sobha Realty Training Centre,
highlights the evolution of our collaborations and our commitment to fostering
excellence."

https://www.khaleejtimes.com/ta/kt-network/sobha-realty-acquires-first-ever-naming-rights-renames-
arsenal-fc-training-ground-to-sobha-realty