Page 173 - SOBHA REALTY PR REPORT - FEBRUARY 2024

2/5/24, 5:01 PM Arsenal FC, Sobha Realty seal training ground naming rights agreement | SportsMint Media
The real estate company has signed on as the team’s first-ever training ground

naming rights partner. As a result, the training facility will be called Sobha Realty

Training Centre.

Moreover, under the terms of the arrangement, Sobha Realty has also been named

Arsenal’s principal partner and the official training kit sleeve partner for both the

men’s and women’s teams.

Owing to the agreement, Arsenal will be able to look into the potential for

expansion at the club’s training facility by utilising Sobha Realty’s unparalleled

property and real estate experience. This bolsters the goal of engineering

greatness and establishes the ideal atmosphere for the coaches, staff, and players,

both male and female.

Arsenal Chief Commercial Officer, Juliet Slot, said, “Sobha Realty is a

dynamic business with big ambitions. We’re excited to build on our partnership

and tap into their extensive knowledge in property development. Their unrivalled

experience will help us understand and explore the opportunities available to us,

ensuring we’re always moving forward with world-class facilities for the future.

Our exciting new deal is a strong sign of our commitment to building mutually

beneficial partnerships which support the objectives of both Arsenal and our

partner.

“This is a groundbreaking agreement for both of us, with Sobha becoming our

first ever training ground naming rights partner, supporting their global growth

ambitions as they seek to establish a stronger presence worldwide. Our new

partnership shows the strength of our commercial proposition and our ability to

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