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2/5/24, 8:53 AM Arsenal extends Sobha Realty deal

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Arsenal extends Sobha Realty

deal

February 3, 2024by Aditya Chaudhuri
Arsenal and Dubai-based real estate developer Sobha Realty have expanded their partnership, with the latter
becoming the first-ever Training Ground Naming Rights Partner, with the Arsenal training ground being
renamed to the Sobha Realty Training Centre.

Sobha Realty also became the Principal Partner of the Arsenal women’s club and the Official Training Kit
Sleeve Partner of both the men’s and women’s teams. Arsenal had first partnered with Sobha Realty in 2023,

when the latter acquired the rights to The WM Club – a premium match day hospitality suite at Emirates
Stadium.

Juliet Slot, Chief Commercial Officer, Arsenal, said,

“Sobha Realty is a dynamic business with big ambitions. We’re excited to build on our partnership and tap
into their extensive knowledge in property development. Their unrivalled experience will help us understand
and explore the opportunities available to us, ensuring we’re always moving forward with world-class facilities

for the future. Our exciting new deal is a strong sign of our commitment to building mutually beneficial
partnerships which support the objectives of both Arsenal and our partner. This is a groundbreaking
agreement for both of us, with Sobha becoming our first ever training ground naming rights partner,
supporting their global growth ambitions as they seek to establish a stronger presence worldwide.

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