Page 164 - SOBHA REALTY PR REPORT - FEBRUARY 2024

• Viaplay extends distribution deal with Telia in Norway

In addition, the developer’s branding has been

featured at both Arsenal’s men's and women’s
home games since September.

Juliet Slot, chief commercial officer at Arsenal,

has said: “This is a groundbreaking agreement

for both of us, with Sobha becoming our first

ever training ground naming rights partner,

supporting their global growth ambitions as they

seek to establish a stronger presence worldwide.

“Our new partnership shows the strength of our

commercial proposition and our ability to grow

sustainably by developing commercial

opportunities that can be invested back into our

club. There has never been a better time to join

us on our journey.”

Ravi Menon, Sobha Realty’s co-chair, added:

“Together, we seek to leave a lasting legacy and

make a significant impact that goes beyond

sponsorship. This collaboration represents our

commitment to quality, expansion, and

innovation, not just in the US and the UK, but on

an international scale.”

https://www.sportcal.com/sponsorship/sobha-realty-secures-arsenal-training-ground-naming-rights-in-
expanded-deal/?cf-view