Page 169 - SOBHA REALTY PR REPORT - FEBRUARY 2024

2/5/24, 8:53 AM Arsenal extends Sobha Realty deal
‘Our new partnership shows the strength of our commercial proposition and our ability to grow sustainably by
developing commercial opportunities that can be invested back into our club. There has never been a better
time to join us on our journey.”

Edu, Sporting Director, Arsenal, said,

“This is a very exciting agreement that will help us develop the best possible environment for our men’s and
women’s players, coaches and support staff for years to come. Our training centre is a big part of our
people’s lives. It’s not just about working hard on the pitches, but also working in our office spaces, learning,

relaxing and spending time with teammates, colleagues and their families. We are building a winning team
and a winning culture, attention to detail is very important and it’s crucial our people have the right conditions
to prepare well and perform at their best.”

Ravi Menon, Co-chairman of Sobha Realty, added,

“At Sobha Realty, we aim to establish robust partnerships that transcend boundaries, and our journey with
Arsenal exemplifies this ethos. From securing the naming rights at The WM club to becoming a Principal

Partner and renaming the club’s training ground as Sobha Realty Training Centre, highlights the evolution of
our collaborations and our commitment to fostering excellence. Together, we seek to leave a lasting legacy
and make a significant impact that goes beyond sponsorship. This collaboration represents our commitment
to quality, expansion and innovation, not just in the US and the UK, but on an international scale. Our global
targets complement Arsenal’s remarkable legacy and together we aim to explore new horizons.”

Francis Alfred, Managing Director of Sobha Realty, said,

“We are delighted to extend our partnership with Arsenal to new heights by securing this landmark naming
rights under which the club’s training ground will be renamed Sobha Realty Training Centre. The agreement

highlights our steadfast commitment towards promoting excellence in both real estate and sports, as it paves
new paths of development for both Sobha Realty and Arsenal. As the first-ever naming rights partner of
Arsenal’s training ground, we seek to leverage our extensive experience in the field of real estate
development to create an ideal environment for players and staff. The partnership exemplifies our robust
commercial strategy and efforts to establish a stronger presence in international markets.”

*Quotation source – http://www.arsenal.com

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