Page 166 - SOBHA REALTY PR REPORT - FEBRUARY 2024

2/5/24, 8:32 AM Small Business - The Advocate-Messenger | The Advocate-Messenger

Sobha Realty acquires

first-ever naming

rights, renames

Arsenal FC training

ground to 'Sobha

Realty Training

Centre'

24-7 Press Release Newswire Yesterday at 12:00pm GMT+4

DUBAI, UAE, February 04, 2024 /24-7PressRelease/ -- Arsenal and Sobha Realty have today announced a
new long-term vision for their partnership which will see the Dubai-based luxury real estate developer
becoming the club's first ever training ground naming rights partner, and the training ground being

renamed as Sobha Realty Training Centre.

As part of the same agreement, Sobha Realty becomes a Principal Partner of Arsenal and the official
training kit sleeve partner for the club's men's and women's teams.

The partnership will see Arsenal benefit from Sobha Realty's unrivalled expertise in property and real
estate to explore the development opportunities at the club's training ground.

The partnership will also help Sobha Realty bring its vision to fruition of being a truly global real estate
player to life, with expansion plans in the UK and US in addition to helping the brand Sobha become more

recognisable amongst its target audiences around the world.

Arsenal Chief Commercial Officer, Juliet Slot said: "Sobha Realty is a dynamic business with big
ambitions. We're excited to build on our partnership and tap into their extensive knowledge in property
development. Their unrivalled experience will help us understand and explore the opportunities available

to us, ensuring we're always moving forward with world-class facilities for the future.

"Our exciting new deal is a strong sign of our commitment to building mutually beneficial partnerships
which support the objectives of both Arsenal and our partner. This is a groundbreaking agreement for both

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