Page 178 - SOBHA REALTY PR REPORT - FEBRUARY 2024

"Together, we seek to leave a lasting legacy and make a significant impact that goes

beyond sponsorship. This collaboration represents our commitment to quality,
expansion and innovation, not just in the US and the UK, but on an international scale.
Our global targets complement Arsenal’s remarkable legacy and together we aim to
explore new horizons," he added.

Francis Alfred, managing director of Sobha Realty, said: "We are delighted to extend
our partnership with Arsenal to new heights by securing this landmark naming rights
under which the club’s training ground will be renamed Sobha Realty Training Centre."

"The agreement highlights our steadfast commitment towards promoting excellence in
both real estate and sports, as it paves new paths of development for both Sobha

Realty and Arsenal. As the first-ever naming rights partner of Arsenal’s training ground,
we seek to leverage our extensive experience in the field of real estate development to
create an ideal environment for players and staff. The partnership exemplifies our
robust commercial strategy and efforts to establish a stronger presence in international
markets," he added.

Arsenal and Sobha Realty first came together in September 2023 with the luxury
developer securing naming rights to The WM Club – a premium match day hospitality
suite at Emirates Stadium – which has since been redesigned and is now known as
‘The WM Club, Presented by Sobha.’

Sobha Realty branding has also featured at men’s and women’s home fixtures at
Emirates Stadium and Meadow Park since the launch of the partnership, supporting the
property developer’s ambitions to grow their brand in the UK, US and around the world.

https://www.khaleejtimes.com/ta/kt-network/sobha-realty-acquires-first-ever-naming-rights-renames-
arsenal-fc-training-ground-to-sobha-realty