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Global Edge launches three healthcare brands in Middle East and showcases their product lines at Arab Health 2025

Global Edge launch event. Image Courtesy: Global Edge
Global Edge launches three healthcare brands in Middle

East and showcases their product lines at Arab Health

2025

To support health and wellbeing

Press Release

January 30, 2025

Reports show consumer interest on health, fitness, nutrition, appearance, sleep, and mindfulness is
growing in the Middle East.
The three new brands will empower individuals to make informed decisions and choices for a healthier

future.

UAE: GE Services & Trading (Global Edge) a leading company serving as a gateway for businesses to expand to
the GCC and MENA region, unveiled three innovative international healthcare brands – SRW®, eimele™ and
Theronomic™ – at the Arab Health 2025 to cater to the growing demands for natural and effective healthcare
solutions in the UAE and the Middle East region.

This move is in line with the UAE’s vision to advance healthcare under the ‘Forward Society’ pillar of ‘We the UAE
2031 Vision,’ which seeks to establish an integrated and accessible healthcare system, enhance quality of life,
and promote future-ready healthcare solutions. Through SRW®, anti-aging products, eimele™ plant-based

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