Page 76 - Global Edge PR Report - January & February 2025

Global Edge launches three healthcare brands in Middle East and showcases their product lines at Arab Health 2025
products, and Theronomic™ tribiotic supplements, Global Edge seeks to empower customers and enhance
access to world-class products that support healthy lifestyles.

SRW® “Science Research Wellness” offers a range of anti-aging products backed by scientific research. These
products harness the power of natural ingredients to protect, repair, and rejuvenate cells, promoting longevity

and vitality.

With over 3.1 billion people worldwide struggling to maintain a balanced diet and up to 87 per cent failing to
consume enough fruits and vegetables, eimele™ offers a range of plant-based solutions to address these
nutritional gaps. The products are packed with phytonutrients, providing customers with essential nutrients,

supporting optimal health, and ensuring healthier lifestyles.

Theronomic™ TRIBIOTIC® Gut Shield provides a comprehensive solution to gut health. By combining prebiotic,
probiotic, and postbiotic ingredients, this innovative formula supports a

balanced microbiome, ensuring targeted health benefits. Each capsule of this product contains 30 billion CFU
from multiple strains to promote better digestive health and enhanced immune system function.

Karim Hwalla, Director at Global Edge, stated: “We are delighted to bring these innovative healthcare brands

to the Middle East market. At Global Edge, we have emerged as a driving force and trusted leader in distribution
and market entry. We believe that navigating successful market entry hinges on thorough research, a solid
strategy, and dependable partnerships - principles that are deeply ingrained in everything we do. By aligning
these elements with a practical and transparent approach, we have ensured that the journey of these new

brands into the Middle East market was smooth and effective, especially by targeting events like Arab Health
2025.”

“Strategic location and supportive business environment of countries like UAE in the region make it an ideal
platform for global brands to expand their reach. With its open market economy, economic stability, and
support for private sector entities, the country offers innumerable opportunities for businesses to thrive.

Hence, we are proud to support the UAE’s vision to establish a world-class healthcare system,” he added

A recent McKinsey research highlighted the growing consumer interest in overall wellness, with a particular
focus on health, fitness, nutrition, appearance, sleep, and mindfulness. The research also emphasised that
more people are expected to increase their purchases of both wellness products and services over the next

year, particularly those that emphasise physical and mental health.

This increasing demand for wellness products and services aligns with the offerings of the three brands
launched by Global Edge. By introducing these brands, Global Edge aims to contribute

to the Middle East’s growing healthcare sector and empower individuals to make informed decisions and
choices for a healthier future.

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