Page 107 - KHALIFA FUND PR REPORT - OCTOBER 2025

10/17/25, 1:10 PM Khalifa Fund for Enterprise Development backs UAE franchising in Türkiye - Aletihad News Center

Among the participants are Be Fit Healthy Meals, Rituals Beauty Lounge, and Rolling Wheels Entertainment, each

bringing a distinct offering to international markets.

Speaking to Aletihad, the founders explained what the milestone means for their businesses, the UAE, and the future
of franchising.

For Mohammed Saleh Al Musabi, founder of Be Fit Healthy Meals, Istanbul represents a gateway.

"Joining the Istanbul Franchise Exhibition is a big step for Be Fit. It's our first move toward international expansion.

This event helps us show our healthy food concept, created in Abu Dhabi, to the world. For Emirati entrepreneurs,

going global is important because it shares our country's innovation and supports the UAE's growing role in global
business."

What sets Be Fit apart, he said, is a balance of taste, convenience and trust.

"Our meal plans are made by nutrition experts and focus on balance and quality. In global markets, we bring a tested
and trusted concept that already works in Abu Dhabi."

Innovation and sustainability, he added, are built into their model.

"We use customer feedback and data to improve our menu and service.

The franchise model helps us grow while keeping the same high quality. We also focus on sustainability by using eco-

friendly packaging, reducing waste, and supporting local suppliers."

For Hameda Saif Al Hameli, founder of Rituals Beauty Lounge, the exhibition is about more than expansion, it is

about recognition.

"Participating in the Istanbul Franchise Exhibition is a proud milestone for our brand and a reflection of the UAE's

growing global influence in entrepreneurship. For us, this participation is not just an opportunity to expand, it is a
chance to connect with global investors, explore partnerships, and showcase the creativity and quality that Emirati

brands bring to international markets."

Her unique spa concept combines Korean wellness traditions with Emirati hospitality.

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