Page 108 - KHALIFA FUND PR REPORT - OCTOBER 2025

10/17/25, 1:10 PM Khalifa Fund for Enterprise Development backs UAE franchising in Türkiye - Aletihad News Center

"We proudly introduced the Hygiee Spa concept from Korea to the UAE; a first-of-its-kind head spa experience that

combines ancient Korean wellness techniques with modern practices. Internationally, our value lies in bringing a
distinctive Emirati touch to wellness - where innovation meets tradition and excellence defines every detail."

Sustainability is central to her brand's expansion vision.

"We focus on eco-friendly practices, responsible sourcing of ingredients, and building long-term, ethical partnerships.

Our goal is to create a business model that not only grows but also contributes positively to people, communities, and
the environment."

For Israa Al Saiqal, founder of Rolling Wheels Entertainment, the Istanbul fair is a launchpad.

"Our participation in the Istanbul Franchise Fair represents an important milestone in Rolling Wheels Entertainment's
journey. It is not just a commercial event, but a strategic step toward expanding into global markets. Global exposure

is essential for Emirati entrepreneurs because it allows for the exchange of experiences, attracts investment, and

showcases the UAE's image as a country building a diversified, globally competitive knowledge economy."

Her company's value, she said, lies in reimagining entertainment.

"Rolling Wheels is distinguished by its integration of innovative entertainment, community health, and human
connection. We do not offer traditional entertainment activities; rather, we create integrated experiences that

encourage movement, fun, and positive interaction between individuals and families."

Al Saiqal envisions international expansion powered by innovation.

"Following our participation in Istanbul, we plan to expand into the GCC and several European cities. Our long-term

vision is for Rolling Wheels to become the regional leader in innovative entertainment, combining movement, joy,
creativity, and experiences that unite people across cultures."

All three entrepreneurs credited the Khalifa Fund with enabling them to compete abroad.

As Al Musabi noted: "Support from Khalifa Fund is very helpful; it gives Emirati entrepreneurs funding, guidance, and
access to international opportunities. This helps us grow faster and stronger.

With Be Fit, we want to represent the UAE proudly and show the world the success of Emirati brands."

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