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10/17/25, 1:11 PM gitex.com/media/khalifa-fund-launches-enterprise-journey-at-gitex-global-2025-to-boost-smes-growth

Khalifa Fund Launches "Enterprise Journey" at GITEX Global
2025 to Boost SMEs Growth

Khalifa Fund Launches "Enterprise Journey" at GITEX Global 2025 to Boost SMEs Growth

The digital platform provides a unified ecosystem, enabling enterprises and providers to
connect, grow, and scale
It provides access to funding, advisory services, training, and AI-powered support

UAE, October 12, 2025: Khalifa Fund for Enterprise Development (KFED) is launching "Enterprise
Journey," a unified digital platform to enable enterprises and providers to connect, grow, and scale,
during its participation in GITEX Global 2025, under the umbrella of Abu Dhabi Government’s
pavilion.

The "Enterprise Journey" is designed to empower small and medium-sized enterprises (SMEs) in
Abu Dhabi by providing access to funding, advisory services, training, and artificial intelligence (AI)-
powered support. Its scope extends beyond SMEs to benefit government entities, strategic partners,
investors, and the broader UAE economy.
The platform is part of KFED’s ongoing efforts to transform the SME empowerment ecosystem in
Abu Dhabi by integrating a suite of services into a unified platform. Through its distinctive features,
the platform promotes innovation, facilitates access to finance, unlocks growth opportunities, and
drives sustainable economic impact.
H.E. Mouza Obaid Al Nasri, CEO of Khalifa Fund for Enterprise Development, said: "Launching
“Enterprise Journey” reflects our commitment to cultivating a culture of innovation, supporting
SMEs, and establishing homegrown entrepreneurship as a fundamental driver of economic growth
in Abu Dhabi and the UAE. Through this platform, we deliver customised programmes and service
recommendations that meet the specific requirements of each business, while focusing on
empowering national entrepreneurs and boosting their economic contribution."

The platform introduces a vast lineup of cutting-edge features, contributing to enhancing the
efficiency and capabilities of service providers and enabling them to manage listing processes and
handle applications through smart programmes and advanced data analytics.

The Enterprise Journey platform features a unified SME digital marketplace, offering access to
financial and non-financial services across eight key areas. Furthermore, it offers an AI-powered
advisory and chatbot that recommend services and automate request pathways, along with a real-
time service management system powered by Microsoft Dynamics 365 CRM, and interactive
dashboards tracking SME engagement, service demand, and ecosystem performance.

Visitors at the GITEX Global 2025 can get a first-hand experience of the Enterprise Journey
platform, alongside a full suite of innovative services and a range of financial and non-financial
initiatives offered by KFED, at the Abu Dhabi Government Pavilion.

About Khalifa Fund for Enterprise Development:
The Khalifa Fund is an independent, non-profit organisation affiliated with Abu Dhabi Government.
Its mission is to nurture the culture of entrepreneurship, promote innovation, and offer support for
small and medium-sized enterprises (SMEs) within the UAE through a balanced ecosystem.

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