Page 117 - KHALIFA FUND PR REPORT - OCTOBER 2025

10/13/25, 1:55 PM Khalifa Fund Launches “Enterprise Journey” at GITEX Global 2025 to Boost SMEs Growt
Khalifa Fund Launches “Enterprise Journey” at

GITEX Global 2025 to Boost SMEs Growt

October 12, 2025
by Newsdesk
48

Share Post

Share Share Share Tweet Share

Khalifa Fund for Enterprise Development (KFED) is launching “Enterprise Journey”, a unified digital platform
to enable enterprises and providers to connect, grow, and scale, during its participation in GITEX Global 2025,
under the umbrella of Abu Dhabi Government’s pavilion.

The “Enterprise Journey” is designed to empower small and medium-sized enterprises (SMEs) in Abu Dhabi by
providing access to funding, advisory services, training and artificial intelligence (AI-powered) support. Its
scope extends beyond SMEs to benefit government entities, strategic partners, investors and the broader UAE
economy.

The platform is part of KFED’s ongoing efforts to transform the SME empowerment ecosystem in Abu Dhabi by
integrating a suite of services into a unified platform. Through its distinctive features, the platform promotes
innovation, facilitates access to finance, unlocks growth opportunities, and drives sustainable economic impact.

H.E. Mouza Obaid Al Nasri, CEO of Khalifa Fund for Enterprise Development, said: “Launching “Enterprise
Journey” reflects our commitment to cultivating a culture of innovation, supporting SMEs, and establishing
homegrown entrepreneurship as a fundamental

driver of economic growth in Abu Dhabi and the UAE. Through this platform, we deliver customised
programmes and service recommendations that meet the specific requirements of each business, while focusing
on empowering national entrepreneurs and boosting their economic contribution.”

The platform introduces a vast lineup of cutting-edge features, contributing to enhancing the efficiency and
capabilities of service providers and enabling them to manage listing processes and handle applications through
smart programmes and advanced data analytics.

The Enterprise Journey platform features a unified SME digital marketplace, offering access to financial and
non-financial services across eight key areas. Furthermore, it offers an AI-powered advisory and chatbot that
recommend services and automate request pathways, along with a real-time service management system
powered by Microsoft Dynamics 365 CRM, and interactive dashboards tracking SME engagement, service
demand, and ecosystem performance.

Visitors at the GITEX Global 2025 can get a first-hand experience of the Enterprise Journey platform, alongside
a full suite of innovative services and a range of financial and non-financial initiatives offered by KFED, at the
Abu Dhabi Government Pavilion.

https://menews.ae/news/khalifa-fund-launches-enterprise-journey-at-gitex-global-2025-to-boost-smes-growt 1/1