Page 119 - KHALIFA FUND PR REPORT - OCTOBER 2025

10/13/25, 1:55 PM Khalifa Fund Launches “Enterprise Journey” at GITEX Global 2025 to Boost SMEs Growth - Middle East Business News and Infor…
H.E. Mouza Obaid Al Nasri, CEO of Khalifa Fund for Enterprise Development, said: “Launching
“Enterprise Journey” reflects our commitment to cultivating a culture of innovation, supporting

SMEs, and establishing homegrown entrepreneurship as a fundamental driver of economic
growth in Abu Dhabi and the UAE. Through this platform, we deliver customised programmes

and service recommendations that meet the specific requirements of each business, while
focusing on empowering national entrepreneurs and boosting their economic contribution.”

The platform introduces a vast lineup of cutting-edge features, contributing to enhancing the

efficiency and capabilities of service providers and enabling them to manage listing processes
and handle applications through smart programmes and advanced data analytics.

The Enterprise Journey platform features a unified SME digital marketplace, offering access to
financial and non-financial services across eight key areas. Furthermore, it offers an AI-

powered advisory and chatbot that recommend services and automate request pathways,
along with a real-time service management system powered by Microsoft Dynamics 365 CRM,

and interactive dashboards tracking SME engagement, service demand, and ecosystem
performance.

Visitors at the GITEX Global 2025 can get a first-hand experience of the Enterprise Journey
platform, alongside a full suite of innovative services and a range of financial and non-financial

initiatives offered by KFED, at the Abu Dhabi Government Pavilion.

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