Page 122 - KHALIFA FUND PR REPORT - OCTOBER 2025

10/13/25, 1:55 PM Company News in Egypt: Khalifa Fund Launches "Enterprise Journey" at GITEX Global 2025 to Boost SMEs Growth
The Enterprise Journey platform features a unified SME digital marketplace,
offering access to financial and non-financial services across eight key areas.
Furthermore, it offers an AI-powered advisory and chatbot that recommend services

and automate request pathways, along with a real-time service management system
powered by Microsoft Dynamics 365 CRM, and interactive dashboards tracking
SME engagement, service demand, and ecosystem performance.

Visitors at the GITEX Global 2025 can get a first-hand experience of the Enterprise

Journey platform, alongside a full suite of innovative services and a range of
financial and non-financial initiatives offered by KFED, at the Abu Dhabi
Government Pavilion.

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