Page 127 - KHALIFA FUND PR REPORT - OCTOBER 2025

10/13/25, 1:56 PM Khalifa Fund Launches "Enterprise Journey" at GITEX Global 2025 to Boost SMEs Growth - Middle East News 247
H.E. Mouza Obaid Al Nasri, CEO of Khalifa Fund for Enterprise Development, said: “Launching
“Enterprise Journey” reflects our commitment to cultivating a culture of innovation, supporting SMEs, and
establishing homegrown entrepreneurship as a fundamental driver of economic growth in Abu Dhabi and

the UAE. Through this platform, we deliver customised programmes and service recommendations that
meet the specific requirements of each business, while focusing on empowering national entrepreneurs
and boosting their economic contribution.”

The platform introduces a vast lineup of cutting-edge features, contributing to enhancing the efficiency
and capabilities of service providers and enabling them to manage listing processes and handle

applications through smart programmes and advanced data analytics.

The Enterprise Journey platform features a unified SME digital marketplace, offering access to financial

and non-financial services across eight key areas. Furthermore, it offers an AI-powered advisory and
chatbot that recommend services and automate request pathways, along with a real-time service
management system powered by Microsoft Dynamics 365 CRM, and interactive dashboards tracking
SME engagement, service demand, and ecosystem performance.

Visitors at the GITEX Global 2025 can get a first-hand experience of the Enterprise Journey platform,
alongside a full suite of innovative services and a range of financial and non-financial initiatives offered by

KFED, at the Abu Dhabi Government Pavilion.

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