Page 132 - KHALIFA FUND PR REPORT - OCTOBER 2025

10/24/25, 12:53 PM Khalifa Fund-backed Emirati startups showcase sustainable food solutions at ADIFE 2025 - Aletihad News Center
start my own business and taught me the value of hard work, innovation, and believing in my vision," Aljneibi

said. Iconic Solutions now runs 24/7 smart vending machines for coffee, snacks, and customisable meals, with real-

time online monitoring of stock and performance. With KFED's support gained exposure at ADIFE, opening doors to
new partners and sites. Her vision is to expand nationwide, "making the technology accessible to everyone" across

government offices, universities, hospitals, and public spaces. Competition and Self-reliance

Abdulrahman Alhosani, founder of Al-Dar Pickles, said that his business model blends competition with self-reliance.

"We innovate by offering customers a wide range of healthy products with no preservatives," Alhosani said.

He added that maintaining fair pricing is a key focus: "Our sustainability edge lies in competitive pricing across similar
products."

Alhosani expressed his gratitude for the KFED's support, which helped expand the company's product line: "Thanks

to KFED, we grew from 14 products to 165 different items."

As for the company's new steps, he said: "After 2025, our goal is to expand our reach as widely as possible and

transform our retail and wholesale model."

Omar bin Jumah, founder of Bebax Coffee, views coffee as an expression of culture and community.

"Bebax Coffee is not just a coffee roasting company, we also help others build their own business by allowing them to
use our brand and operate independently," he said

For him, product development is a continuous and collaborative process: "We always strive to develop new and
creative products that contribute to our community and beyond," adding that they remain "open to new ideas from

both our staff as well as regular clients."

Omar noted that KFED's support opened valuable opportunities for exposure. "KFED provided us with a wonderful

platform to showcase our products to people from around the world."

Looking ahead, he added: "With a focus on food security, our next goal is to strengthen our sourcing network by

partnering directly with sustainable and ethical suppliers."

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