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10/13/25, 1:56 PM Khalifa Fund Launches "Enterprise Journey" at GITEX Global 2025 to Boost SMEs Growt | Web Release
Khalifa Fund Launches “Enterprise Journey” At GITEX Global 2025

To Boost SMEs Growt

By Editor_wr On Oct 12, 2025

Khalifa Fund for Enterprise Development (KFED) is launching “Enterprise Journey”, a unified digital platform to

enable enterprises and providers to connect, grow, and scale, during its participation in GITEX Global 2025, under the
umbrella of Abu Dhabi Government’s pavilion.

The “Enterprise Journey” is designed to empower small and medium-sized enterprises (SMEs) in Abu Dhabi by

providing access to funding, advisory services, training and artificial intelligence (AI-powered) support. Its scope
extends beyond SMEs to benefit government entities, strategic partners, investors and the broader UAE economy.

The platform is part of KFED’s ongoing efforts to transform the SME empowerment ecosystem in Abu Dhabi by

integrating a suite of services into a unified platform. Through its distinctive features, the platform promotes innovation,
facilitates access to finance, unlocks growth opportunities, and drives sustainable economic impact.

H.E. Mouza Obaid Al Nasri, CEO of Khalifa Fund for Enterprise Development, said: “Launching “Enterprise Journey”

reflects our commitment to cultivating a culture of innovation, supporting SMEs, and establishing homegrown
entrepreneurship as a fundamental

driver of economic growth in Abu Dhabi and the UAE. Through this platform, we deliver customised programmes and
service recommendations that meet the specific requirements of each business, while focusing on empowering national

entrepreneurs and boosting their economic contribution.”

The platform introduces a vast lineup of cutting-edge features, contributing to enhancing the efficiency and capabilities
of service providers and enabling them to manage listing processes and handle applications through smart programmes

and advanced data analytics.

The Enterprise Journey platform features a unified SME digital marketplace, offering access to financial and non-
financial services across eight key areas. Furthermore, it offers an AI-powered advisory and chatbot that recommend

services and automate request pathways, along with a real-time service management system powered by Microsoft
Dynamics 365 CRM, and interactive dashboards tracking SME engagement, service demand, and ecosystem

performance.

Visitors at the GITEX Global 2025 can get a first-hand experience of the Enterprise Journey platform, alongside a full
suite of innovative services and a range of financial and non-financial initiatives offered by KFED, at the Abu Dhabi
Government Pavilion.

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