Page 111 - KHALIFA FUND PR REPORT - OCTOBER 2025

10/17/25, 1:11 PM Khalifa Fund supports participation of Emirati entrepreneurs in Franchising and Branded Dealership Fair in Türkiye
markets. Taking place under the theme ‘Be My Franchise,’ the event is a major regional and global event
for the franchising and branding industry, providing a space for meaningful communication and exploring
collaborative avenues among brand representatives, franchisees, investors, consulting firms, and
service providers.

At the event, the Fund is highlighting UAE-grown brands that are seeking international expansion
opportunities, particularly in Türkiye, the Balkans, the Caucasus, and Eastern Europe. This step
strengthens the UAE’s presence in the global trade and investment landscape, in addition to fostering
closer ties with Türkiye ’s business and franchising communities.

Among the UAE ventures taking part are ‘Rituals Beauty Lounge’ by entrepreneur Hameda Saif Al
Hameli, which offers exceptional wellness and beauty services focused on relaxation techniques; ‘Be Fit
Healthy Meals’ by Mohammed Saleh Al Musabi, providing healthy meals and nutrition plans for fitness-
conscious individuals; and ‘Rolling Wheels Entertainment LLC’ by Israa Al Saiqal, a children’s
entertainment venue featuring a variety of activities, including a dedicated skating rink for children aged

4 to 12.

Her Excellency Mouza Obaid Al Nasri, CEO of KFED, said: “We are pleased to support a range of
national ventures participating in this year’s edition of Franchising and Branded Dealership Fair in
Türkiye, which serves as an ideal gateway to emerging markets across the Balkans, Caucasus, and

Eastern Europe. This effort aligns with our partnership with the Emirates Franchise Association and
other government and private sectors stakeholders, as we continue to champion national
entrepreneurship and increase the presence of UAE SMEs on the global stage, in support of Abu
Dhabi’s and the UAE’s ambitious economic perspectives. We extend our best wishes to all participating

ventures in exploring new investment opportunities and forging valuable international partnerships.”

H.E. Noor Al Tamimi, Chairwoman of the Emirates Franchise Association added: "At the Association, we
firmly believe that building bridges of cooperation with major regional and global markets, such as
Türkiye, the Balkans, and Eastern Europe, creates new opportunities for UAE brands and bolsters their

competitiveness on the world stage. This participation offers a unique platform to showcase the
remarkable success stories of ambitious national ventures that have demonstrated excellence in
innovation and quality. We also deeply value our partnership with the Khalifa Fund for Enterprise
Development and commend its pioneering efforts in supporting Emirati entrepreneurs. We look forward
to this exhibition serving as another milestone in affirming the UAE’s status as a regional and global hub

for entrepreneurship and franchising."

KFED remains dedicated to empowering Emirati startups, SMEs, and entrepreneurs by facilitating their
participation in regional and international trade platforms. These efforts aim to showcase its products as
well as increase market access and global exposure. This event holds strategic importance, as it

focuses on franchising and dealership models, which are key sectors in fostering sustainable economic
development and global collaboration.

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