Page 143 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

5/11/23, 1:13 PM Latest Pro AV and media technology to take centre stage

By attending these thought-provoking debates on current industry trends - such as the future of the Pro AV

sector, the growing use of virtual and AI technology and IoT, the rising giant of eSports, touchless
transportation journey, remote delivery of events, phygital stores with XR, new revenue streams unlocked

by AV - visitors can learn about the latest advancement in technology and best practices from leading
industry experts to stay up-to-date with the latest trends and improve their work procedures, ultimately
leading to greater success in the industry.

Vertical markets

Various vertical markets will also be explored, including the use of Pro AV systems to support the EdTech
community and the advancement of its integration into the larger entertainment industry to deliver
immersive and engaging experiences for audiences.

Joe Way, Director of Learning Environments at the University of Southern California, said: “We will help

educators learn how to significantly accelerate the development of the educational process using cutting-
edge technological solutions that have had a remarkable impact on the sector, as well as to explore the
critical role of visual tools in education and learning. I am delighted to be presenting a thematic talk on

‘Hybrid Learning – Lessons from Building an Award-Winning Digital Campus,’ which will be centred on
topics such as the role of AV technologies in facilitating more interactive and immersive educational

experiences, integrating augmented reality, blockchain, and the metaverse into learning space and how
flipped classrooms are transforming educational systems by leveraging innovative technologies.”

Those attending can discover the full spectrum of pioneering Pro AV technology and explore products and
solutions for digital signage, command and control rooms, live events, and smart buildings from Pro AV

technology providers across the globe.

Ideal platform

Integrate Middle East will provide an ideal platform to exhibit innovative Pro AV technology solutions,
offering a competitive edge and the most recent in-depth analyses of best practises.

The metaverse, AI, virtual reality (VR), and augmented reality (AR), are some of the most significant
solutions that are revolutionising the evolving market. To support the Pro AV community and promote its

integration into the larger entertainment business as well as a number of vertical markets, Integrate Middle
East 2023 will focus on the field of professional audio-visual systems.

Martin Lee, CEO of Ledman Optoelectronic, said: “The event is a forum that gathers leading industry
professionals in the AV sector from across the globe. Through the event, we aim to showcase our self-

patented COB-integrated packaging technology, such as household Micro LED UHD display-LEDPLAY

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