Page 141 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

By attending these thought-provoking debates on current industry trends - such as the future of the
Pro AV sector, the growing use of virtual and AI technology and IoT, the rising giant of eSports,
touchless transportation journey, remote delivery of events, phygital stores with XR, new revenue
streams unlocked by AV - visitors can learn about the latest advancement in technology and best
practices from leading industry experts to stay up-to-date with the latest trends and improve their work
procedures, ultimately leading to greater success in the industry.

Vertical markets
Various vertical markets will also be explored, including the use of Pro AV systems to support the
EdTech community and the advancement of its integration into the larger entertainment industry to
deliver immersive and engaging experiences for audiences.

Joe Way, Director of Learning Environments at the University of Southern California, said: “We will help
educators learn how to significantly accelerate the development of the educational process using
cutting-edge technological solutions that have had a remarkable impact on the sector, as well as to
explore the critical role of visual tools in education and learning. I am delighted to be presenting a
thematic talk on ‘Hybrid Learning – Lessons from Building an Award-Winning Digital Campus,’ which
will be centred on topics such as the role of AV technologies in facilitating more interactive and
immersive educational experiences, integrating augmented reality, blockchain, and the metaverse into
learning space and how flipped classrooms are transforming educational systems by leveraging
innovative technologies.”

Those attending can discover the full spectrum of pioneering Pro AV technology and explore products
and solutions for digital signage, command and control rooms, live events, and smart buildings from
Pro AV technology providers across the globe.

Ideal platform
Integrate Middle East will provide an ideal platform to exhibit innovative Pro AV technology solutions,
offering a competitive edge and the most recent in-depth analyses of best practises.

The metaverse, AI, virtual reality (VR), and augmented reality (AR), are some of the most significant
solutions that are revolutionising the evolving market. To support the Pro AV community and promote
its integration into the larger entertainment business as well as a number of vertical markets, Integrate
Middle East 2023 will focus on the field of professional audio-visual systems.

Martin Lee, CEO of Ledman Optoelectronic, said: “The event is a forum that gathers leading industry
professionals in the AV sector from across the globe. Through the event, we aim to showcase our self-
patented COB-integrated packaging technology, such as household Micro LED UHD display-LEDPLAY
that transforms the audio-visual experiences with ultimate level of realism. At Ledman Optoelectronic,
we are committed to developing a range of LED products and solutions using our extensive expertise
and knowledge in the LED display field. By participating in this leading event, we seek to explore new
avenues in the sector and create more innovative products that can transform and provide an
immersive visual experience at home.”

The debut edition of Integrate Middle East promises to be a unique platform for technology leaders
and integrated solution buyers to leverage the vast potential of the evolving entertainment sector and
other vertical markets. This event will bring together the intersecting worlds of education, media,
entertainment, hospitality, retail, and communication, providing attendees with unprecedented access
to trailblazing Pro AV technology solutions from global leaders.-- TradeArabia News Service

https://www.gdnonline.com/Details/1241330/Latest-Pro-AV-and-media-technology-to-take-centre-stage