Page 137 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

Production Calyx; and Elie Honain, CEO of Questamong other experts, who will share their insights on emerging
trends and major issues prevalent in the sector.

According to a recent market report, *the Pro AV market is expected to grow at a CAGR of 7.9 per cent between
2022 and 2027, with the market size in the region, including Middle East and Africa region, estimated to increase
by USD 113.26 billion. Additionally, **Data Bridge Industry Research’s report indicates that by 2029, the Middle
East and Africa’s virtual reality market would be worth USD 33.29 billion, growing at a CAGR of 43.7 per cent.
***Data Bridge Market Research’s analysis on the Middle East and Africa smart home industry, presented a
valuation of USD 6.40 billion in 2021 and is projected to reach USD 31.64 billion by 2029, growing at a CAGR of
16.80 per cent over the period. In this light, the summit’s agenda will highlight key topics including business-
critical digital signage, phygital stores with XR, content-driven 3D advertising, remote delivery of events, new
revenue streams unlocked by AV technologies and more.

Bartosz Jankowski, CEO, Behind the Stage said: “Concept, in my opinion, is king, and technology is an
instrument for implementing bold and innovative ideas. We are highly optimistic that the inaugural edition of
Integrate Middle East 2023 summit will present a range of novel opportunities to the AV and media technology
community for long-term growth and development. Being involved in the development of Virtual Production in
the United Arab Emirates, I look forward to sharing insightful information on the industry’s potential for growth
in the region.”

Riju George, Group Director, Exhibitions, from organisers DWTC commented: “We are delighted to host this
regional platform in the UAE that will boost the Pro AV community with insights from industry thought leaders.
Since the event is taking place in conjunction with CABSAT, we believe that it will further present significant
opportunities for Pro AV tech leaders and integrated solution buyers to explore the market’s growth potential
and promote the professional use of technology to enhance spaces and experiences across all vertical markets.”

Through this debut edition, Integrate Middle East will create a unique platform for technology leaders and
integrated solution buyers from the intersecting worlds of education, media, entertainment, hospitality, retail
and communication to help them leverage the vast potential of the evolving entertainment sector and other
vertical markets.

Visitors at the event can explore products and solutions for digital signage, command and control rooms, live
events and smart buildings from Pro AV technology providers across the globe. Integrate Middle East 2023 is
anticipated to boost the region’s Pro AV technology sector with the help of innovative solutions from global
leaders and offer insights on best practices and market trends.

https://www.tpmeamagazine.com/integrate-middle-east-2023-to-congregate-pro-av-industry-pioneers-
to-spotlight-key-market-trends/