Page 138 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

5/11/23, 1:12 PM Latest Pro AV and media technology to take centre stage

Latest Pro AV and
media technology to

take centre stage
DUBAI, 19 hours, 1 minutes ago

Integrate Middle East, a
significant new learning and
networking event for the entire
AV integration value chain, is
all set to commence next
week.

It offers a unique opportunity
for the global professional AV
& Media Technology
community to congregate and
share the latest and best
practices in the field. A view of CABSAT

Co-located with CABSAT 2023, the event will take place from May 16 to 18, 2023, at Dubai
World Trade Centre and feature a show floor that highlights the power of Integrated AV tech
solutions. Visitors from across the Pro AV eco-system will enjoy live and interactive features,
including lighting shows, Interactive Learning Zone, Multi-Conference Demo Arena, Smart Home
Simulator, Digital Signage, Education Technologies, Command and Control Rooms, and Live
Event Solutions, and a large-scale LED wall, built by Absen, a world-leading supplier of digital
display solutions.

Live features
Absen has created two eye-catching live features for Integrate Middle East visitors, which
include a 3D digital experience on a 100 sq m LED digital wall and an experiential interaction
opportunity with a 90 sq m screen.

Attendees can also expect a multinational line-up of presentations, speaker sessions, and panel
discussions, with speakers from The Big Reveal Author, Koerner Design, JLL, Viola, the Global
Signage Alliance, Advanced Interactive Media Solutions, and other organisations.

By attending these thought-provoking debates on current industry trends - such as the future of
the Pro AV sector, the growing use of virtual and AI technology and IoT, the rising giant of
eSports, touchless transportation journey, remote delivery of events, phygital stores with XR,
new revenue streams unlocked by AV - visitors can learn about the latest advancement in
technology and best practices from leading industry experts to stay up-to-date with the latest
trends and improve their work procedures, ultimately leading to greater success in the industry.

Vertical markets
Various vertical markets will also be explored, including the use of Pro AV systems to support the
EdTech community and the advancement of its integration into the larger entertainment industry
to deliver immersive and engaging experiences for audiences.

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