Page 134 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

5/11/23, 1:07 PM Discover the latest Pro AV and media technology trends and features as they take centre stage at Integrate Middle East
shows, Interactive Learning Zone, Multi-Conference Demo Arena, Smart Home Simulator, Digital
Signage, Education Technologies, Command and Control Rooms, and Live Event Solutions, and a

large-scale LED wall, built by Absen, a world-leading supplier of digital display solutions.

Absen has created two eye-catching live features for Integrate Middle East visitors, which include a
3D digital experience on a 100 sq m LED digital wall and an experiential interaction opportunity with

a 90 sq m screen.

Attendees can also expect a multinational line-up of presentations, speaker sessions, and panel

discussions, with speakers from The Big Reveal Author, Koerner Design, JLL, Viola, the Global
Signage Alliance, Advanced Interactive Media Solutions, and other organisations.

By attending these thought-provoking debates on current industry trends - such as the future of the
Pro AV sector, the growing use of virtual and AI technology and IoT, the rising giant of eSports,

touchless transportation journey, remote delivery of events, phygital stores with XR, new revenue
streams unlocked by AV - visitors can learn about the latest advancement in technology and best

practices from leading industry experts to stay up-to-date with the latest trends and improve their
work procedures, ultimately leading to greater success in the industry.

Various vertical markets will also be explored, including the use of Pro AV systems to support the
EdTech community and the advancement of its integration into the larger entertainment industry to

deliver immersive and engaging experiences for audiences.

Joe Way, Director of Learning Environments at the University of Southern California,

said: “We are honoured to take part in Integrate Middle East to help educators learn how to
significantly accelerate the development of the educational process using cutting-edge
technological solutions that have had a remarkable impact on the sector, as well as to explore the

critical role of visual tools in education and learning. I am delighted to be presenting a thematic talk
on ‘Hybrid Learning – Lessons from Building an Award-Winning Digital Campus,’ which will be
centred on topics such as the role of AV technologies in facilitating more interactive and immersive

educational experiences, integrating augmented reality, blockchain, and the metaverse into
learning space and how flipped classrooms are transforming educational systems by leveraging
innovative technologies.”

Those attending can discover the full spectrum of pioneering Pro AV technology and explore
products and solutions for digital signage, command and control rooms, live events, and smart
buildings from Pro AV technology providers across the globe.

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