Page 130 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

5/12/23, 11:33 AM Discover the latest Pro AV and media technology trends - Bizness Transform
Co-located with CABSAT 2023, the event will take place from May 16 – 18,2023, at Dubai

World Trade Centre and feature a show floor that highlights the power of Integrated AV tech

solutions. Visitors from across the Pro Av eco-system will enjoy live and interactive features,
including lighting shows, Interactive Learning Zone, Multi-Conference Demo Arena, Smart

Home Simulator, Digital Signage, Education Technologies, Command and Control Rooms, and

Live Event Solutions, and a large-scale LED wall, built by Absen, a world-leading supplier of
digital display solutions.

Absen has created two eye-catching live features for Integrate Middle East visitors, which

include a 3D digital experience on a 100 sq m LED digital wall and an experiential interaction

opportunity with a 90 sq m screen.

Attendees can also expect a multinational line-up of presentations, speaker sessions, and panel

discussions, with speakers from The Big Reveal Author, Koerner Design, JLL, Viola, the

Global Signage Alliance, Advanced Interactive Media Solutions, and other organisations.

By attending these thought-provoking debates on current industry trends – such as the future of

the Pro AV sector, the growing use of virtual and AI technology and IoT, the rising giant of

eSports, touchless transportation journey, remote delivery of events, phygital stores with XR,

new revenue streams unlocked by AV – visitors can learn about the latest advancement in
technology and best practices from leading industry experts to stay up-to-date with the latest

trends and improve their work procedures, ultimately leading to greater success in the industry.

Various vertical markets will also be explored, including the use of Pro AV systems to support
the EdTech community and the advancement of its integration into the larger entertainment

industry to deliver immersive and engaging experiences for audiences.

Joe Way, Director of Learning Environments at the University of Southern California, said:
“We are honoured to take part in Integrate Middle East to help educators learn how to

significantly accelerate the development of the educational process using cutting-edge

technological solutions that have had a remarkable impact on the sector, as well as to explore

the critical role of visual tools in education and learning. I am delighted to be presenting a

thematic talk on ‘Hybrid Learning – Lessons from Building an Award-Winning Digital
Campus,’ which will be centred on topics such as the role of AV technologies in facilitating

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