Page 125 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

During the Integrate Summit, Takashi Kudo, Communications Director of
international arts collective TeamLab, confirmed that TeamLab Phenomena Abu

Dhabi will be completed in 2024. The project aims to create an immersive,

inspirational space at the intersection of art and technology, marking TeamLab's
first large-scale venture in the MENA region.

Kudo highlighted how digital technology has revolutionised artistic
expression, breaking free from physical constraints and offering visitors a new

perspective on the world around them.

The summit's agenda will continue to address key subjects, with the closing stage
exploring business-critical digital signage, phygital stores with XR, content-

driven 3D advertising, remote delivery of events, new revenue streams enabled
by Pro AV technologies, and more.

Integrate Middle East, co-located with CABSAT, provides a platform to showcase

the latest and most innovative Pro AV technologies through demonstrations,

educational sessions, and discussions. The event aims to inspire and inform
professionals about emerging trends in the sector. It caters to various industries,

including education, media, entertainment, hospitality, retail, communication,

corporate, events, and real estate.
The exhibition will run until May 18, 2023, with the anticipation of significant

outcomes during its final day. Attendees can explore a wide range of products

and solutions from global Pro AV technology providers, including digital signage,
cutting-edge command and control rooms, Pro AV tech for live events, and smart

buildings.

https://www.urdupoint.com/en/middle-east/integrate-middle-east-highlights-av-innovatio-
1693280.html