Page 122 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

Integrate Middle East highlights AV

innovation on Day Two

Story by Khoder Nashar/ Muhammad Aamir • Yesterday 7:51 PM

DUBAI, 17th May, 2023 (WAM) -- Integrate Middle East garnered global

recognition from the Pro AV and media technology communities during its
inaugural edition at the Dubai World Trade Centre (DWTC) from May 16 to 18,

2023.

In addition to showcasing the latest trends and technologies in the Pro AV

industry, the exhibition's first day featured a series of sessions and panel
discussions at the Integrate ME 2023 Summit. Led by international thought

leaders and industry experts, the discussions covered a wide range of topics,
including Immersive Digital Experiences for the Hospitality and Healthcare Sector,

AI and the Digital Signage Industry, Redefining Visual Experiences and the
Evolution of Display Technologies. The sessions also explored various significant
trends and challenges facing the Pro AV ecosystem.

On the second day of the conference, debates continued with talks on The

Critical Role of Audio in the Workplace, focusing on fostering positive work
culture through audio solutions, and eSports as a Serious Business for AV, delving
into potential market opportunities within the eSports sector.

During the Integrate Summit, Takashi Kudo, Communications Director of

international arts collective TeamLab, confirmed that TeamLab Phenomena Abu
Dhabi will be completed in 2024. The project aims to create an immersive,
inspirational space at the intersection of art and technology, marking TeamLab's

first large-scale venture in the MENA region. Kudo highlighted how digital
technology has revolutionised artistic expression, breaking free from physical

constraints and offering visitors a new perspective on the world around them.

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