Page 120 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

5/18/23, 11:13 AM Latest News

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 5/18/2023 About Contact

Integrate Middle East Continues to Drive Business Development

with Second Day's Innovation and Debate

 18/05/2023

Dubai, May 17, 2023: Integrate Middle East draws praise from global Pro AV and media technology communities on day two of its debut
edition at the Dubai World Trade Centre (DWTC) from May 16–18, 2023.

As well as showcasing the latest trends and technologies from the Pro AV industry, the írst day of the exhibition featured a number of

sessions and panel discussions at the Integrate ME 2023 Summit. Led by international thought leaders and experts from the sector, topics
under analysis ranged from Immersive Digital Experiences for the Hospitality and Healthcare Sector to AI and the Digital Signage Industry,

Redeíning Visual Experiences and the Evolution of Display Technologies, as well as covering many signiícant trends and challenges facing
the Pro AV eco-system.

Day two of the conference saw the debates continue to include talks on The Critical Role of Audio in the Workplace, which focussed on
developing and sustaining positive work culture through audio solutions, and eSports as a Serious Business for AV, which explored

potential market opportunities from the titular sector.

Moreover, during the second day of the Integrate Summit stage, Takashi Kudo, Communications Director of international arts collective
TeamLab, reaïrmed that TeamLab Phenomena Abu Dhabi will be completed in 2024 and is set to be an immersive, inspirational space at

the intersection of art and technology, which will be the írst large scale TeamLab project in the MENA region.

He further discussed how digital technology has transformed artistic expression and liberated it from physical constraints, as well as ways

that digital technology can make interactive art possible and allow visitors to experience the world around them from a new perspective.

Kudo expressed that, after growing up here, he feels the UAE is like a second home and, once open, the country’s new 17,000 sqm
Phenomena will house an environment that generates diverse phenomena shapes and forms the featured artworks, within a distinctive
curved architecture that is crucial in giving the artworks a space to develop naturally as if they were life forms.

The summit's agenda will continue to focus on key subjects, with the closing stage exploring business-critical digital signage, phygital

stores with XR, content-driven 3D advertising, remote delivery of events, new revenue streams opened by Pro AV technologies, and more.

Co-located with CABSAT, Integrate Middle East provides a forum to highlight the newest and most ground-breaking Pro AV technologies
through demonstrations, educational sessions, and debate, as well as inspiring and informing the professional community regarding new

trends in the sector.
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Attendees at Integrate Middle East were able to tune into these new business opportunities and synergies from the many specialist areas

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