Page 127 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

5/18/23, 11:20 AM Integrate Middle East Highlights AV Innovation On Day Two | Pakistan Point
On the second day of the conference, debates continued with talks on The
Critical Role of Audio in the Workplace, focusing on fostering positive work
culture through audio solutions, and eSports as a Serious business for AV,
delving into potential market opportunities within the eSports sector.

During the Integrate Summit, Takashi Kudo, Communications Director of
international arts collective TeamLab, confirmed that TeamLab Phenomena Abu
Dhabi will be completed in 2024. The project aims to create an immersive,
inspirational space at the intersection of art and technology, marking TeamLab's

first large-scale venture in the MENA region. Kudo highlighted how
digital technology has revolutionised artistic
expression, breaking free from physical constraints and offering visitors a new

perspective on the world around them.

The summit's agenda will continue to address key subjects, with the closing
stage exploring business-critical digital signage, phygital stores with XR,
content-driven 3D advertising, remote delivery of events, new revenue streams

enabled by Pro AV technologies, and more.

Integrate Middle East, co-located with CABSAT, provides a platform to
showcase the latest and most innovative Pro AV technologies through

demonstrations, educational sessions, and discussions. The event aims to
inspire and inform professionals about emerging trends in the sector. It caters
to various industries, including education, media, entertainment, hospitality,
retail, communication, corporate, events, and real estate.

The exhibition will run until May 18, 2023, with the anticipation of significant
outcomes during its final day. Attendees can explore a wide range of products
and solutions from global Pro AV technology providers, including digital
signage, cutting-edge command and control rooms, Pro AV tech for live events,

and smart buildings.

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