Page 167 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

billion). Regionwide, Egypt currently has the largest share in growing EdTech ecosystems,
with 1,500 Edtech companies, followed by the UAE and the Kingdom of Saudi Arabia.
Furthermore, the region is home to a budding start-up ecosystem that has been developing
specific EdTech solutions that use innovative technological advancements like blockchain,
augmented reality (AR), virtual reality (VR), artificial intelligence (AI), and robotics. The
maturity of the UAE’s education industry will further support the implementation of
digitalisation in higher education. The country’s government has been making tremendous
efforts to promote technology in schools, with numerous initiatives that foster a future-
focused learning ecosystem that is one of the fastest growing regionally.

Integrate Middle East will establish a special focus on Pro AV systems to support the
EdTech community and promote its integration into the larger entertainment business and
several other vertical markets. The full spectrum of AV technology providers, including digital
signage, displays, and solutions, are all available for visitors to explore. With the Integrate
Middle East Summit addressing critical subject areas and advancing the future of education,
visitors can further get insightful information from industry specialists.

Further evolution in education, combining education and entertainment – edutainment – is
gaining popularity as a significant tool driving learner engagement. Gamification, real-time
simulation, and AR and VR technologies have been incorporated to make learning enjoyable
and interesting. These innovative solutions leverage media, games, toys, and experiences
and produce better educational outcomes and help in student retention.

EdTech will also be a focus of the show’s conference. Joe Way, Director of Learning
Environments at the University of Southern California, will present a thematic talk on “Hybrid
Learning – Lessons from Building an Award-Winning Digital Campus”. In addition, he will
explore the role of Pro AV technologies in facilitating a more interactive and immersive
educational experience, concentrating on integrating AR, blockchain, and the metaverse into
learning space design.

These advanced technologies are also being utilised to develop and train in-house talents.
Companies are embracing interactive technologies that heighten employee engagement,
with solutions such as machine learning, VR/AR equipment, and artificial intelligence being
utilised across enterprises. With the e-learning market quickly expanding in the Middle East
and Africa region, it is anticipated that learning processes in this region will further be
modernised. Another reason for expanding the e-learning market is organisations being
pushed to launch creative learning initiatives to enhance employee skill sets.

As part of this, the debut edition of Integrate Middle East is set to provide the only platform
for all Pro AV and media industry thought leaders to contribute to the growth of the
entertainment sector and several vertical markets in the UAE.

Co-located with CABSAT, the region’s foremost media, entertainment, and satellite
communications show, Integrate Middle East builds on synergies to create a unique and
highly anticipated business platform for the Pro AV and system integration industry to benefit
from.

http://dubaiforum.me/integrate-middle-east-to-discuss-impact-of-the-latest-technologies-on-the-education-
and-training-sector/