Page 172 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

EdTech will also be a focus of the show’s conference. Joe Way, Director of Learning
Environments at the University of Southern California will present a thematic talk on ‘Hybrid

Learning – Lessons from Building an Award-Winning Digital Campus.’ He will explore the
role of Pro AV technologies in facilitating a more interactive and immersive educational
experience, concentrating on integrating AR, blockchain, and the metaverse into learning

space design.

These advanced technologies are also being utilised to develop and train in-house talents.
Companies are currently embracing interactive technologies that heighten employee

engagement, with solutions such as machine learning, VR/AR equipment, and artificial
intelligence, being utilised across enterprises. With the e-learning market quickly expanding

in the MEA region, it is anticipated that learning processes in this region will further be
modernised. Another reason for the expansion of the e-learning market is organisations

being pushed to launch creative learning initiatives to enhance employee skill sets.

As part of this, the debut edition of Integrate Middle East is set to provide the only platform

for all Pro AV and media industry thought leaders to contribute to the growth of the
entertainment sector and several vertical markets in the UAE.

https://www.broadcastprome.com/news/integrate-me-to-discuss-impact-of-latest-technologies-on-edtech-
sector/