Page 175 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023
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4/27/23, 9:53 AM Integrate Middle East to discuss impact of latest technologies – The Gulf Time Newspaper
from industry specialists.
Further evolution in education, combining education and entertainment –
edutainment – is gaining popularity as a significant tool driving learner engagement.
Gamification, real-time simulation, and AR and VR technologies have been
incorporated to make learning enjoyable and interesting. These innovative solutions
leverage media, games, toys, and experiences and produce better educational
outcomes and help in student retention.
EdTech will also be a focus of the show’s conference. Joe Way, Director of
Learning Environments at the University of Southern California, will present a
thematic talk on “Hybrid Learning – Lessons from Building an Award-Winning
Digital Campus”. In addition, he will explore the role of Pro AV technologies in
facilitating a more interactive and immersive educational experience, concentrating
on integrating AR, blockchain, and the metaverse into learning space design.
These advanced technologies are also being utilised to develop and train in-house
talents. Companies are embracing interactive technologies that heighten employee
engagement, with solutions such as machine learning, VR/AR equipment, and
artificial intelligence being utilised across enterprises. With the e-learning market
quickly expanding in the Middle East and Africa region, it is anticipated that
learning processes in this region will further be modernised. Another reason for
expanding the e-learning market is organisations being pushed to launch creative
learning initiatives to enhance employee skill sets.
As part of this, the debut edition of Integrate Middle East is set to provide the only
platform for all Pro AV and media industry thought leaders to contribute to the
growth of the entertainment sector and several vertical markets in the UAE.
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