Page 178 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

4/27/23, 9:53 AM Integrate Middle East to discuss impact of the latest technologies on the education and training sector - World - Emirates24|7
MarketResearch.com. Factors driving this include an increasing number of schools choosing digital

educational tools and resources over physical ones, as they improve student outcomes and enable more

personalised learning, according to market intelligence provider ISC Research.
Investors globally are recognising the potential of this market in the Middle East and Africa, and by 2027,

it is anticipated that in the MENA, the sector will be worth AED26 billion ($7 billion). Regionwide, Egypt

currently has the largest share in growing EdTech ecosystems, with 1,500 Edtech companies, followed by
the UAE and the Kingdom of Saudi Arabia.

Furthermore, the region is home to a budding start-up ecosystem that has been developing specific

EdTech solutions that use innovative technological advancements like blockchain, augmented reality
(AR), virtual reality (VR), artificial intelligence (AI), and robotics. The maturity of the UAE’s education

industry will further support the implementation of digitalisation in higher education. The country’s

government has been making tremendous efforts to promote technology in schools, with numerous

initiatives that foster a future-focused learning ecosystem that is one of the fastest growing regionally.
Integrate Middle East will establish a special focus on Pro AV systems to support the EdTech community

and promote its integration into the larger entertainment business and several other vertical markets. The

full spectrum of AV technology providers, including digital signage, displays, and solutions, are all
available for visitors to explore. With the Integrate Middle East Summit addressing critical subject areas

and advancing the future of education, visitors can further get insightful information from industry

specialists.
Further evolution in education, combining education and entertainment – edutainment – is gaining

popularity as a significant tool driving learner engagement. Gamification, real-time simulation, and AR

and VR technologies have been incorporated to make learning enjoyable and interesting. These

innovative solutions leverage media, games, toys, and experiences and produce better educational
outcomes and help in student retention.

EdTech will also be a focus of the show’s conference. Joe Way, Director of Learning Environments at the

University of Southern California, will present a thematic talk on “Hybrid Learning – Lessons from Building
an Award-Winning Digital Campus”. In addition, he will explore the role of Pro AV technologies in

facilitating a more interactive and immersive educational experience, concentrating on integrating AR,

blockchain, and the metaverse into learning space design.
These advanced technologies are also being utilised to develop and train in-house talents. Companies

are embracing interactive technologies that heighten employee engagement, with solutions such as

machine learning, VR/AR equipment, and artificial intelligence being utilised across enterprises. With the

e-learning market quickly expanding in the Middle East and Africa region, it is anticipated that learning
processes in this region will further be modernised. Another reason for expanding the e-learning market is

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