Page 182 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

4/27/23, 9:54 AM Integrate Middle East to highlight latest technologies in education and training sector
enjoyable and interesting. These innovative solutions leverage media, games, toys, and

experiences and produce better educational outcomes and help in student retention.

EdTech will also be a focus of the show’s conference. Joe Way, Director of Learning

Environments at the University of Southern California, will present a thematic talk on
“Hybrid Learning – Lessons from Building an Award-Winning Digital Campus”. In addition,

he will explore the role of Pro AV technologies in facilitating a more interactive and

immersive educational experience, concentrating on integrating AR, blockchain, and the

metaverse into learning space design.

These advanced technologies are also being utilised to develop and train in-house talents.

Companies are embracing interactive technologies that heighten employee engagement,

with solutions such as machine learning, VR/AR equipment, and artificial intelligence being

utilised across enterprises. With the e-learning market quickly expanding in the Middle East
and Africa region, it is anticipated that learning processes in this region will further be

modernised. Another reason for expanding the e-learning market is organisations being

pushed to launch creative learning initiatives to enhance employee skill sets.

As part of this, the debut edition of Integrate Middle East is set to provide the only platform

for all Pro AV and media industry thought leaders to contribute to the growth of the

entertainment sector and several vertical markets in the UAE.

Co-located with CABSAT, the region’s foremost media, entertainment, and satellite

communications show, Integrate Middle East builds on synergies to create a unique and
highly anticipated business platform for the Pro AV and system integration industry to

benefit from.

News Source: Emirates News Agency

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