Page 187 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

4/27/23, 9:54 AM Integrate Middle East to discuss impact of the latest technologies
innovative technological advancements like blockchain, augmented

reality (AR), virtual reality (VR), artificial intelligence (AI), and

robotics. The maturity of the UAE’s education industry will further

support the implementation of digitalisation in higher education, as

the country’s government has been making tremendous efforts to

promote technology in schools, with numerous initiatives in place

that foster a future-focused learning ecosystem that is one of the

fastest growing regionally.[v]

To support the EdTech community and promote its integration into

the larger entertainment business as well as a number of other

vertical markets, Integrate Middle East will establish a special focus

on the field of Pro AV systems. The full spectrum of AV technology

providers, including digital signage, displays, and solutions, are all

available for visitors to explore. With the Integrate Middle East

Summit addressing important subject areas and advancing the

future of education, visitors can further get insightful information

from industry specialists.

Further evolution in the education space, combining education and

entertainment – edutainment – is gaining popularity as a significant

tool that is driving learner engagement. Gamification, real-time

simulation, as well as AR and VR technologies, have been

incorporated to make learning enjoyable and interesting. These

innovative solutions leverage media, games, toys, and experiences

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