Page 188 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023
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4/27/23, 9:54 AM                           Integrate Middle East to discuss impact of the latest technologies
        and produce better educational outcomes as well as help in


        student retention.



        EdTech will also be a focus of the show’s conference. Joe Way,


        Director of Learning Environments at the University of Southern


        California will present a thematic talk on ‘Hybrid Learning –


        Lessons from Building an Award-Winning Digital Campus.’ He will


        explore the role of Pro AV technologies in facilitating a more

        interactive and immersive educational experience, concentrating on


        integrating AR, blockchain, and the metaverse into learning space


        design.




        These advanced technologies are also being utilised to develop

        and train in-house talents. Companies are currently embracing


        interactive technologies that heighten employee engagement, with


        solutions such as machine learning, VR/AR equipment, and


        artificial intelligence, being utilised across enterprises. With the e-


        learning market quickly expanding in the MEA region, it is

        anticipated that learning processes in this region will further be


        modernised. Another reason for the expansion of the e-learning


        market is organisations being pushed to launch creative learning


        initiatives to enhance employee skill sets.



        As part of this, the debut edition of Integrate Middle East is set to


        provide the only platform for all Pro AV and media industry thought





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