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4/27/23, 9:54 AM Integrate Middle East to discuss impact of the latest technologies
and produce better educational outcomes as well as help in
student retention.
EdTech will also be a focus of the show’s conference. Joe Way,
Director of Learning Environments at the University of Southern
California will present a thematic talk on ‘Hybrid Learning –
Lessons from Building an Award-Winning Digital Campus.’ He will
explore the role of Pro AV technologies in facilitating a more
interactive and immersive educational experience, concentrating on
integrating AR, blockchain, and the metaverse into learning space
design.
These advanced technologies are also being utilised to develop
and train in-house talents. Companies are currently embracing
interactive technologies that heighten employee engagement, with
solutions such as machine learning, VR/AR equipment, and
artificial intelligence, being utilised across enterprises. With the e-
learning market quickly expanding in the MEA region, it is
anticipated that learning processes in this region will further be
modernised. Another reason for the expansion of the e-learning
market is organisations being pushed to launch creative learning
initiatives to enhance employee skill sets.
As part of this, the debut edition of Integrate Middle East is set to
provide the only platform for all Pro AV and media industry thought
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