Page 191 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

4/27/23, 9:54 AM Latest News

EdTech will also be a focus of the show’ s conference. Joe Way, Director of Learning Environments at the University of Southern California
will present a thematic talk on ‘ Hybrid Learning – Lessons from Building an Award-Winning Digital Campus.’ He will explore the role of Pro

AV technologies in facilitating a more interactive and immersive educational experience, concentrating on integrating AR, blockchain, and
the metaverse into learning space design.

These advanced technologies are also being utilised to develop and train in-house talents. Companies are currently embracing interactive
technologies that heighten employee engagement, with solutions such as machine learning, VR/ AR equipment, and arti ê cial intelligence,

being utilised across enterprises. With the e-learning market quickly expanding in the MEA region, it is anticipated that learning processes in
this region will further be modernised. Another reason for the expansion of the e-learning market is organisations being pushed to launch

creative learning initiatives to enhance employee skill sets.

As part of this, the debut edition of Integrate Middle East is set to provide the only platform for all Pro AV and media industry thought
leaders to contribute to the growth of the entertainment sector and several vertical markets in the UAE.

Co-located with CABSAT, the region’ s foremost media, entertainment, and satellite communications show, Integrate Middle East builds on
synergies to create a unique and highly anticipated business platform for the Pro AV and system integration industry to bene ê t from.

-end-

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