Page 195 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

advancements like blockchain, augmented reality (AR), virtual reality (VR), artificial

intelligence (AI), and robotics. The maturity of the UAE’s education industry will
further support the implementation of digitalisation in higher education. The country’s

government has been making tremendous efforts to promote technology in schools,
with numerous initiatives that foster a future-focused learning ecosystem that is one

of the fastest growing regionally.

Integrate Middle East will establish a special focus on Pro AV systems to support the

EdTech community and promote its integration into the larger entertainment business
and several other vertical markets. The full spectrum of AV technology providers,

including digital signage, displays, and solutions, are all available for visitors to
explore. With the Integrate Middle East Summit addressing critical subject areas and
advancing the future of education, visitors can further get insightful information from

industry specialists.

Further evolution in education, combining education and entertainment –
edutainment – is gaining popularity as a significant tool driving learner engagement.
Gamification, real-time simulation, and AR and VR technologies have been

incorporated to make learning enjoyable and interesting. These innovative solutions
leverage media, games, toys, and experiences and produce better educational

outcomes and help in student retention.

EdTech will also be a focus of the show’s conference. Joe Way, Director of Learning
Environments at the University of Southern California, will present a thematic talk on

“Hybrid Learning – Lessons from Building an Award-Winning Digital Campus”. In
addition, he will explore the role of Pro AV technologies in facilitating a more
interactive and immersive educational experience, concentrating on integrating AR,

blockchain, and the metaverse into learning space design.

These advanced technologies are also being utilised to develop and train in-house

talents. Companies are embracing interactive technologies that heighten employee
engagement, with solutions such as machine learning, VR/AR equipment, and

artificial intelligence being utilised across enterprises. With the e-learning market
quickly expanding in the Middle East and Africa region, it is anticipated that learning

processes in this region will further be modernised. Another reason for expanding the

https://www.msn.com/en-ae/news/other/integrate-middle-east-to-discuss-impact-of-the-latest-technologies-
on-the-education-and-training-sector/ar-AA1anbIP