Page 198 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

to market intelligence provider ISC Research.
Investors globally are recognising the potential of this market in the Middle

East and Africa, and by 2027, it is anticipated that in the MENA, the sector will be
worth AED26 billion ($7 billion).

Regionwide, Egypt currently has the largest share in growing EdTech

ecosystems, with 1,500 Edtech companies, followed by the UAE and the Kingdom
of Saudi Arabia.

Furthermore, the region is home to a budding start-up ecosystem that has been
developing specific EdTech solutions that use innovative technological

advancements like blockchain, augmented reality (AR), virtual reality (VR),

artificial intelligence (AI), and robotics.
The maturity of the UAE’s education industry will further support the

implementation of digitalisation in higher education. The

country’s government has been making tremendous efforts to
promote technology in schools, with numerous initiatives that foster a future-

focused learning ecosystem that is one of the fastest growing regionally.

Integrate Middle East will establish a special focus on Pro AV systems to support
the EdTech community and promote its integration into the larger

entertainment business and several other vertical markets.
The full spectrum of AV technology providers, including digital signage, displays,

and solutions, are all available for visitors to explore.

With the Integrate Middle East Summit addressing critical subject areas and
advancing the future of education, visitors can further get insightful

information from industry specialists.
Further evolution in education, combining education and entertainment –

edutainment – is gaining popularity as a significant tool driving learner

engagement.
Gamification, real-time simulation, and AR and VR technologies have been

incorporated to make learning enjoyable and interesting. These innovative

solutions leverage media, games, toys, and experiences and produce better
educational outcomes and help in student retention.

EdTech will also be a focus of the show’s conference.

https://www.urdupoint.com/en/middle-east/integrate-middle-east-to-discuss-impact-of-th-1682272.html