Page 201 - INTEGRATE MIDDLE EAST - FEBRUARY to MAY 2023

4/27/23, 9:56 AM Integrate the Middle East to discuss the impact of emerging technologies on the education and training sector - World - ASIA TOPNews.M…
EdTech will also be a focus of the show’s conference. Joe Wei, University of Southern California’s
director of learning environments, will present a keynote on “Hybrid Learning – Lessons from Creating an
Award-Winning Digital Campus.” In addition, he will explore the role of Pro AV technologies in facilitating

more interactive and immersive educational experiences, focusing on the integration of AR, blockchain,
and the metaverse into learning space design.
These advanced technologies are also used to develop and train internal talent. Companies are using

interactive technologies that increase employee engagement with solutions such as machine learning,
VR/AR equipment and artificial intelligence used in enterprises. As the e-learning market expands rapidly
in the Middle East and Africa, further modernization of learning processes in this region is expected.
Another reason for the expansion of the e-learning market is that organizations are encouraged to launch
creative training initiatives to improve the skills of employees.

As part of this, the debut edition of Integrate Middle East aims to provide a single platform for all the
leaders of the professional AV and media industry to promote the growth of the entertainment sector and
several vertical markets in the UAE.

Co-located with CABSAT, the region’s leading media, entertainment and satellite show, Integrate Middle
East builds on the synergy to create a unique and highly anticipated business platform for the professional
AV and system integration industry.

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